Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in vietnam with relevant data conveniently laid out in a single, easytoread document immediately gain hardtodiscern insights from local analysts into the factors that influence daily decisionmaking processes of vietnam consumers as they shop for. In 2018, the industry gdp growth amounted to approximately 8. Consumer lifestyles in vietnam market research report. Mintel trends 26 january 2017 indonesia an indonesian mall has launched a new app that uses location data to allow retailers to offer shoppers customized deals. Social network users and penetration in vietnam, 20152020. Seizing the fastgrowing retail opportunity in vietnam mckinsey. Social network users and penetration in vietnam, 2015 2020. Five trends in vietnam retailing inside retail asia.
This age bracket of consumers shows increasing confidence in spending patterns. Vietnam retail sector opportunities and forecast to 2024. Vietnam retail market and consumer trends european. Vietnam a custom report compiled by euromonitor international for british columbia ministry of agriculture march 2014. Retail in vietnam emerging market, emerging growth iberglobal. The vietnam country partnership framework cpf covers the period fy1822. Vietnam consumer goods and retail service offers analysis, data and forecasts from the eiu to support industry executives decisionmaking. Vietnam consumer goods and retail analysis and data from. Overview of vietnam1 total population of 90 million with 63% of the population under age 35 fastest growing middle class in the southeast asian region expected to rise from 12million 2012 to 33 million in 2020 consumer health trends 23 factors driving the growth of sales of nutritional supplements.
Fmcg average price increases in europe by category 2015. Our 2020 vietnam report include trends, statistics, opportunities, sales data, market share, segmentation projections on the consumer goods market. Our insights delve into consumer trends, behaviors and activities, giving brands, publishers, marketers and agencies the inside track on how to engage with people across screens, stores and platforms. In 2017 vietnam experienced a dramatic increase of food and beverage chains, health consciousness converted into action and the growth of industries related to mobile. All digital market research cati stations rooms 7 40,000offices nationally. Economic and social council distr general 7 march 2017 original. Vietnam is enjoying strong economic growth and development, resulting in higher tourist traffic in all directions. The report provides annual historical data from 2009 through 2014 and forecasts from 2015 through 2019. Purchase the consumer lifestyles in vietnam consumer lifestyle report as part of our economies and consumers market research for may 2018. In this report, we explore the drivers of growth in vietnam s retail sector, and take a look at. Vietnams consumer confidence index cci improved gradually after the recession. The role of media in shaping consumption habits in vietnam, the 2nd international corporate and marketing communications in asia, bangkok, thailand. Retail in vietnam emerging market, emerging growth.
Focus industries pwc vietnam viet nam chamber of commerce and industry contact us. To succeed in vietnams retail market, companies will need to embrace three key trends. Vietnam consumer confidence 20122020 data 20212022. Emerging market, emerging growth 5 population vietnams population of approximately 90 million4 see figure 1 is the main driver of growth in the retail market. A finding concerning the consumer behavior alone is worth noticing. Data is provided on a countrybycountry basis for 12 major media categories and numerous subcategories. It has been prepared based on analysis and conclusions in vietnam 2035. Vietnam a custom report compiled by euromonitor international for. The vietnam consumer survey an accelerating momentum deloitte. The nielsen global survey of consumer confidence and spending intentions 95 100 105 110 115 120 q3 2014 q2 2015 q1 2016 q4 2016 q3 2017 figure 2. Against a backdrop of increased disposable income, rapid urbanisation and an appetite for change among younger shoppers, we take a look at five trends defining the marketplace for panasian retailers. Young people and globalizing trends in vietnam article pdf available in journal of youth studies 23.
Consumer confidence in vietnam increased to 126 points in the first quarter of 2020 from 125 points in the fourth quarter of 2019. This increase in income will likely lead to a subsequent rise in purchasing power and growth in consumer retail spending. Number of modern retail outlets in vietnam 20152017, by type domestic and foreign market share in vietnam 2018, by retail format share of retail market in vietnam 2018, by category. More consumers are spending on clothing, consumer electronics, vacations, and urban outof. How growing demand for functional foods will impact. Indeed, the rise of ecommerce and digital retail channels in vietnam is one of the top trends to watch. In this first edition of the vietnam consumer survey, we explore some of the latest consumer. Stepping back from the tipping pointvietnams tourism trends, challenges, and policy priorities public disclosure authorized public disclosure authorized public disclosure authorized public disclosure authorized. Understanding vietnamese consumers purchase intention. There are up to 198 people who have never bought any of this kind of products, which accounted for about 75% of total.
Number of modern retail outlets in vietnam 2015 2017, by type domestic and foreign market share in vietnam 2018, by retail format share of retail market in vietnam 2018, by category. Oct 23, 2019 graph and download economic data for prices. Consumer confidence is what drives economic growth world. Consumer price index for vietnam vnmpcpipcpppt from 2016 to 2024 about viet nam, consumer prices. Positive consumer confidence levels in vietnam source. Mobile phone and smartphone users in vietnam, 2015 2020. Leading internet activities among internet users in vietnam, 2015 % of respondents frequency with which smartphone social media app users in indonesia, thailand and vietnam use. Our 2020 vietnam report include trends, statistics, opportunities, sales data, market share, segmentation projections on. More consumers are spending on clothing, consumer electronics, vacations, and urban outofhome entertainment. Access all areas deals as you browse 487% 43 million smartphones were sold in indonesia in 2015, representing growth of 25% in the.
The transition of vietnam to an emerging market economy goes along several changes in habits and income of its population. For retailers and consumer goods companies, vietnam is an attractive market. Worse same better vietnams international image crime and social security vietnams economy my personal standard of living the cost of living value of the vietnamese dong. Vietnams private consumption rate of 68 percent of gdp is the second highest in the region. Nielsen global ingredient and diningout trends report.
Albeit the infancy of this advent in vietnam, vietnamese consumers have recently. Retail sales growth still buoyant in vietnam source. Modern consumer smart phone penetration reached 43 percent across asean in 2015 and is expected to rise to over 66 percent by 2020. Vietnam s total personal disposable income and total household consumption, 20082017f source. According to imf, gross domestic product gdp per capita at current prices purchasing power parity, or ppp has grown an average of 6. Growth drivers and trends the vietnamese food and beverage market.
Even more important, the countys middle class, now 7 million households, is growing fast. Vietnam retail market and consumer trends understand vietnams retail market and get updated about challenges, opportunities and trends of vietnams market in the near future friday, september 15, 2017 11. Retail in vietnam navigating the digital retail landscape. Cimigo is the leading independent data collection agency in vietnam. Vietnam retail sector growth, trends and forecast 2020. In 2017, over 63% of vietnam chose to use spare cash for savings, which was down from 76% in 2016. Compar ed with r egional peers, meat consumption per capita in vietnam was also lower than in china 56. Ralf is a managing director of infocus mekong research ifm. Cimigo has interviewed 950,000 consumers, 700,000 retailers and 30,000 healthcare professionals in the past 24 months. Vietnam consumer landscape 2015 linkedin slideshare. Vietnam consumer trends in vietnam and asia slideshare. This statistic shows the yearonyear change in the average price of fast moving consumer goods fmcg in europe in 2015, by category. Statistical documentation and service centre general statistics office of vietnam address.
Lets watch our vietnam consumer landscape 2015 video to explore future opportunities. Jan 24, 2018 key trends and opportunities for healthcare in vietnam the following slide deck sums up the key aspects on the healthcare sector in vietnam. The statistic shows the real gdp growth of the industry sector in vietnam from 2015 to 2018, with a forecast until 2021. This is the differences in consumer behavior between north and south in vietnam. Financial sector assessment, strategy, and road map this sector assessment, strategy, and road map highlights the government of viet nam s plans and strategies for addressing priority needs for the financial sector and identifies possible preliminary areas of international assistance. Vietnam saw strong growth in inbound arrivals, outbound travel and domestic travel in 2019, with outbound and domestic travel seeing doubledigit growth boosted by residents higher interest in travelling and higher disposable income under the countrys booming economy. Euromonitors consumer lifestyles in vietnam report analyses factors influencing national consumer expenditure. Insights latest consumer insights and trends nielsen. Euromonitor international is the leading provider of strategic market research reports. How growing demand for functional foods will impact southeast asia in 2015. Per capita consumption of meat in vietnam in 2015 was 33. Let us bring our unrivalled resources to bear on your market research in vietnam. This, again, emphasizes the unpopularity of green electronic product purchase in ho chi minh city market, wherein the potential for various kinds of new products and services is massive. International university vietnam national university hcmc, vietnam school of business.
In this report, we will present the latest market intelligence and industry trends to enable. From the consumers side, the variety of the market gives. Overview of vietnam1 complementary medicines australia. In line with government initiatives in vietnam and to meet consumer demand for products that are fortified with nutrients, enhance childrens resistance, and help childrens development, baby food launches in vietnam focus on promoting functional claims. With an emphasis on trends and consumer sentiments for healthcare in vietnam, this presentation highlights the key points of the previous reports with some extra analysis for investments and interesting. Nielsen has identified three distinct time horizons for global market regeneration beyond the covid19 global health emergency and attached likely scenarios to each. Vietnam consumer goods and retail analysis and data from the eiu. Furthermore, as shown in figure 1 the liberalization of the retail sector in 2015 has made vietnam an extremely lucrative market for international retailers all over the world. The threetiered framework identifies the conditions for businesses to. Vietnam consumer trends 20152016 linkedin slideshare. This page provides the latest reported value for vietnam. Welcome to 2019 doing business in viet nam foreword by the prime minister 1. Understanding vietnamese consumers purchase intention toward. May 30, 2018 consumer lifestyles in vietnam a poor, agricultural country, vietnam saw a stock market.
Vietnam is currently experiencing one of its fastest economic expansions in years. With increasing spending, modernization of medical practices, improvement of the healthcare system and the development of technologies, numerous opportunities arise in the vietnamese healthcare sector. Overview of healthcare in vietnam market analysis asean up. Vietnams consumer loans hit a fiveyear record high of 15. Travel in vietnam market research report euromonitor.
General statistics office of vietnam, bloomberg 0 5 10 15 20 25. Hanoi vna vietnams consumer loans hit a fiveyear record high of 15. Vietnam consumer trends 2018 vietnamese consumer trends are changing beyond any recognition with many positive signals from economy, policies and income index. In the next 12 months would you think that the following will be better, the same or worse than they are now. Aug 24, 2016 presentation highlights consumer and economic trends of the passing year 2015 and what we should expect in 2016. We will introduce cartcom to ho chi minh city hcmc primarily, so i will focus on this city describing the behavior. What are the key trends to help businesses understand vietnamese consumers. Vietnam retail market and consumer trends european chamber. Sep 08, 2015 what are the key trends to help businesses understand vietnamese consumers. Mobile phone and smartphone users in vietnam, 20152020.
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